What was the first Adviterra club in the new premises about?
September 16, 2025
On September 9, 2025, we welcomed approximately thirty guests to Adviterra for the first Adviterra Club event at our new premises. The theme was clear— brand rebranding. Not as a marketing concept, but as a real-life experience of a company that recently went through this process.
What's new in Numiron
Tomáš Pivoluska opened the event by presenting the latest changes in the Numiron accounting system. Participants learned how we have strengthened the stability of the system, refined VAT calculations, and simplified the daily work of users. New features such as automatic transaction categorization, consistent VAT logic, and a new interface design showed that technical solutions are also very important in building a brand.
How the rebranding process unfolded: from concept to reality
The main part of the evening was led jointly by Ján Svočák and Braňo Šimášek from Stella Digit. They spoke openly about how the original idea became a concrete process—what steps followed, what went according to plan, but also where it was necessary to improvise.
They showed that rebranding is not just about the logo, but about dozens of decisions:
- how to choose the right name and tone of communication,
- what colors and styles can properly represent a specific brand,
- what needs to be changed in terms of company processes so that the new visual identity does not remain just "on paper."
They also discussed the obstacles that had to be overcome – from legislative measures and organizational changes to internal team settings.
Website and app: where the brand comes to life
The rebranding naturally also reflected in the digital environment. The team from Stella Digit explained how the new identity was transformed into the redesign of the application, social networks, and the new website. They talked about how the website is no longer just a business card, but the first place where the brand meets the client—visually, in terms of content, and technically.
Adviterra Club is more than just presentations
After the official part, we continued our informal conversations over light refreshments. It was during these conversations that it became clear that the Adviterra Club is not just about lectures, but above all about sharing experiences, exchanging tips, and networking.
See what it looked like
🎥 You can watch the recording from the club here:
If you are interested in brand building, digital identity, or planning a new website, this video is a must-see.
Join us next time
The next Adviterra Club meeting will take place on October 7, 2025, and the topic will be:
Company digitization: Automation and processes that save you time and money
Our guests will be Roman Palidrab and Slavomír Krafčík from Shifra and Lukáš Adamec from MojeSidlo.sk. We will focus on practical tools, connections, and processes that you can use in your own business.
📍 Location: Röntgenova , Bratislava – 5thfloor🕔 Time: 5 :00 p.m.🎟️ Participation is free of charge, but registration via Bookio is required.
Invitations will be sent by email.
