The latest Adviterra Club event was once again packed with valuable topics, practical tips, and the kind of energy that only arises when entrepreneurs, marketers, and professionals who want to grow come together.
This time, we focused on LinkedIn and content creation with the help of AI —two areas that can have a significant impact on visibility and business today.

We bring you an overview of the most important points.

1. LinkedIn: the network that shapes business today

The main speaker was Danny from CoolWriters, one of the most prominent Slovak creators on LinkedIn.
His message was simple, straightforward, and supported by numerous real-life examples:

Create content often, and then you'll see how many topics you have around you.

Danny openly admitted that he used to publish only two posts a week and struggled to find topics.
When he switched to five posts a week, he suddenly began to see content everywhere.
According to him, creation is not about "inspiration" but about routine.

Comments vs. own posts? Both.

Beginning creators reportedly grow fastest thanks to relevant comments, while more senior creators grow fastest through regular publishing.
However, nothing can go wrong with a combination of both.

Hundred Tuesday: Build your network consciously

LinkedIn allows approximately 100 invitations per week.
Danny uses them all at once every Wednesday, but not randomly.
Add people who have a real connection to your content or business.

A personal profile has 10 times greater reach than a company profile.

A company profile serves to maintain the brand, not to grow it.
The greatest impact comes from the ambassador—the person who stands behind the company and communicates its values.

Recycling content? Definitely yes.

You can also transfer content from your personal profile to your company profile; simply change the tone and perspective from "I" to "we."

2. How to create content with AI (without losing humanity)

The second part of the program was led by Braňo Šimášek from Stella Digit, who has long been involved in content, marketing, and AI.
His presentation debunked the most common myths about artificial intelligence.

AI is not an author. It is a junior copywriter.

AI should help us, not do our work for us.
The final version of the text must always be reviewed by a human being to ensure context, opinion, emotion, and authenticity.

The most important thing is to properly "train" the AI.

If you want AI to write well, you need to give it:

• context,
• goal,
• audience,
• own sample texts,
• boundaries (tone of voice, style, vocabulary).

Without it, only generic text will be generated.

AI remembers, so create your own libraries

Braňo particularly highlighted Gemini and its "gems," where you can store:

• texts,
• PDFs,
• lines,
• reference outputs,
• prompts.
  AI then learns from what you give it and becomes more thorough and consistent.

AI is fast, but not free

People reportedly waste the most time when they expect AI to do everything on its own.
The result is usually mediocre.

Yes, AI has its downsides. But it depends on how we use it.

Braňo openly admitted that research shows a decline in creativity among children who write with the help of AI.
However, the solution is not to ban AI, but to use it responsibly as a tool, not a crutch.

3. PPC advertising: clicks are no longer enough

In the third block, we also looked at the world of PPC advertising.

Main ideas:

• The quality of traffic is more important than the price per click.
  It is better for a click to cost a euro if it is a visitor who stays and converts.
• Google ads are now almost indistinguishable from organic results.
  Up to 60–70% of people click on paid results without realizing they are ads.
• Campaigns should be measured by performance, not clicks.
  What matters are conversions, number of leads, turnover, and return on investment.

Conclusion: LinkedIn + AI = a combination that matters today

This club has shown how important it is to:

• build your personal brand through LinkedIn,
• create content regularly and authentically,
• Don't be afraid of AI, but use it strategically.
• Be clear about what you are measuring and why.

Once again, it has been confirmed that strong brands are created where knowledge, community, and consistent content come together.

The Adviterra Club has shown that growth comes mainly when we share our know-how, discuss openly, and inspire each other. We would like to thank everyone who came and contributed to the stimulating atmosphere. We look forward to the next meeting and to what we will build together.

The Adviterra Team